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Technorati stops publishing blog rankings

September 13, 2014

For 10 years, the blog indexing company Technorati served as the Nielsen ratings equivalent of the blogosphere. But earlier this year, Technorati quietly yanked its rankings of blogs off the Internet and into a dustbin in their server room.

The end of Technorati’s rankings is unfortunate. The site lost some credibility over the years, but it was still one of the better tools available for tracking and comparing the relative popularity, authority, and influence of blogs. (It also means the end of “Technorati tags,” a convenient way of tagging content especially on Typepad platforms.)

Technorati probably could have helped its own reputation by making a bigger announcement before the move, or at least by enabling web users to access archived rankings. But they didn’t. So we’re not sure where this blog ended up immediately prior to Technorati pulling the plug, but as of March 2014, Money Jihad was listed a “Top 100” blog under the “World Politics” category, ranking 72nd:

Technorati blog ranking for Money Jihad

Money Jihad was also listed as a top 500 U.S. politics blog as early as 2010 when readership was much lower than it is today.

Alexa, which still provides statistical comparisons of blogs, generally monitors the blogs with the biggest audiences, and scarcely registers accurate metrics for “mid-market” blogs unless you pay them.

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